Alaffia vs Life-flo · Bay Area shelf head-to-head
Alaffia and Life-flo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alaffia carries more Brand PowerAlaffia is in more Bay Area grocersAlaffia fields the deeper lineupLife-flo sits further up the premium end
Alaffia
Life-flo
37
brand power
15
23
products
4
3
categories
1
5
subcategories
2
3
grocers
2
69.3¢
price per fl oz
$1.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ Life-flo
Distribution · 30% of score13·8
L
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alaffia
only Life-flo
no top category Alaffia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alaffia · 1
only Life-flo · 0
no exclusive doors — everywhere Life-flo is, Alaffia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · Life-flo
