Alaffia vs Rainbow · Bay Area shelf head-to-head
Alaffia and Rainbow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alaffia carries more Brand PowerAlaffia is in more Bay Area grocersAlaffia fields the deeper lineupRainbow sits further up the premium end
Alaffia
Rainbow
37
brand power
18
23
products
5
3
categories
2
5
subcategories
3
3
grocers
1
69.3¢
price per fl oz
85.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alaffia▭ Rainbow
Distribution · 30% of score13·4
R
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score85·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alaffia
only Rainbow
no top category Alaffia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alaffia · 2
only Rainbow · 0
no exclusive doors — everywhere Rainbow is, Alaffia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alaffia · Rainbow
