Alb-gold vs Di Bari · Bay Area shelf head-to-head
Alb-gold and Di Bari, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Di Bari carries more Brand PowerDi Bari is in more Bay Area grocersDi Bari fields the deeper lineup
Alb-gold
Di Bari
9
brand power
34
2
products
16
1
categories
3
1
subcategories
7
1
grocers
4
$4.99
avg price
$5.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alb-gold▭ Di Bari
Distribution · 30% of score4·17
A
D
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alb-gold
no top category Di Bari doesn’t also play in.
only Di Bari
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alb-gold · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alb-gold · Di Bari
