Reading the shelf…
Di Bari is a grocery brand specializing in authentic Italian pasta and sauces. The brand offers a range of pasta sauces made with Italian-grown, non-GMO ingredients, including varieties like Marinara, Arrabbiata, and Roasted Garlic. Di Bari also produces organic Italian durum wheat pasta, emphasizing traditional Italian culinary methods.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 4 of 24 Bay Area grocers. how many stores stock the brand.
16 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 7 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Di Bari (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Di Bari · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Di Bari in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Di Bari product in stock, cheapest first.






5 storefronts across 4 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Di Bari· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Di Bari Arrabbiata Pasta Sauce · its most-distributed SKU (2 doors) in Tomato Based Sauces, the biggest opening. The closest open door is Berkeley Bowl · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 22% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: rustichella d'abruzzo, de cecco, barilla
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Di Barithat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Elbow Pasta, Other Pasta, Rigatoni Pasta · +2 more
open here: Boxed Pasta Meals & Sides, Elbow Pasta, Other Pasta · +1 more
open here: Boxed Pasta Meals & Sides, Shaped Pasta
open here: Tomato Based Sauces
open = the store meaningfully carries that category (real depth, not a token SKU) and Di Bari sells it elsewhere but has no SKU here.