Di Bari vs Italian Harvest · Bay Area shelf head-to-head
Di Bari and Italian Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Italian Harvest fields the deeper lineupItalian Harvest sits further up the premium end
Di Bari
Italian Harvest
34
brand power
33
16
products
25
3
categories
9
7
subcategories
15
4
grocers
4
31.4¢
price per oz
81.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Di Bari▭ Italian Harvest
Distribution · 30% of score17·17
D
I
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score74·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Di Bari
only Italian Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Di Bari · 3
only Italian Harvest · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Di Bari · Italian Harvest
