Albanese Confectionery vs Sugarfina · Bay Area shelf head-to-head
Albanese Confectionery and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina is in more Bay Area grocersSugarfina fields the deeper lineup
Albanese Confectionery
Sugarfina
22
brand power
35
8
products
126
1
categories
2
2
subcategories
5
1
grocers
2
$12.74
avg price
$11.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Albanese Confectionery▭ Sugarfina
Distribution · 30% of score4·8
A
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Albanese Confectionery
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Albanese Confectionery · 1
only Sugarfina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Albanese Confectionery · Sugarfina
