Alden’s Organic vs It's It · Bay Area shelf head-to-head
Alden’s Organic and It's It, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineup
Alden’s Organic
It's It
51
brand power
37
39
products
18
4
categories
2
6
subcategories
3
15
grocers
11
55.1¢
price per fl oz
33.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden’s Organic▭ It's It
Distribution · 30% of score63·46
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alden’s Organic
only It's It
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alden’s Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden’s Organic · It's It
