Alden’s Organic vs Tofutti · Bay Area shelf head-to-head
Alden’s Organic and Tofutti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alden’s Organic carries more Brand PowerAlden’s Organic is in more Bay Area grocersAlden’s Organic fields the deeper lineupAlden’s Organic sits further up the premium end
Alden’s Organic
Tofutti
51
brand power
32
39
products
5
4
categories
3
6
subcategories
3
15
grocers
13
55.1¢
price per fl oz
8.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alden’s Organic▭ Tofutti
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alden’s Organic
only Tofutti
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alden’s Organic · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alden’s Organic · Tofutti
