Alec's Ice Cream vs Ben & Jerry's · Bay Area shelf head-to-head
Alec's Ice Cream and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerAlec's Ice Cream is in more Bay Area grocersBen & Jerry's fields the deeper lineupAlec's Ice Cream sits further up the premium end
Alec's Ice Cream
Ben & Jerry's
42
brand power
50
23
products
89
2
categories
4
3
subcategories
4
14
grocers
12
66.9¢
price per fl oz
55.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alec's Ice Cream▭ Ben & Jerry's
Distribution · 30% of score58·50
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts1 vs 1 SKUs
1% of shelf
only Alec's Ice Cream
no top category Ben & Jerry's doesn’t also play in.
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alec's Ice Cream · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alec's Ice Cream · Ben & Jerry's
