Alec's Ice Cream vs Van Leeuwen · Bay Area shelf head-to-head
Alec's Ice Cream and Van Leeuwen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Van Leeuwen carries more Brand PowerAlec's Ice Cream is in more Bay Area grocersVan Leeuwen fields the deeper lineup
Alec's Ice Cream
Van Leeuwen
42
brand power
49
23
products
36
2
categories
4
3
subcategories
4
14
grocers
11
66.9¢
price per fl oz
67.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alec's Ice Cream▭ Van Leeuwen
Distribution · 30% of score58·46
carried in 14 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts1 vs 1 SKUs
1% of shelf
only Alec's Ice Cream
no top category Van Leeuwen doesn’t also play in.
only Van Leeuwen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alec's Ice Cream · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alec's Ice Cream · Van Leeuwen
