Alive Mood + Mind vs Live · Bay Area shelf head-to-head
Alive Mood + Mind and Live, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alive Mood + Mind carries more Brand PowerAlive Mood + Mind is in more Bay Area grocers
Alive Mood + Mind
Live
29
brand power
11
5
products
4
3
categories
2
4
subcategories
4
11
grocers
3
$4.53
avg price
$3.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alive Mood + Mind▭ Live
Distribution · 30% of score46·13
A
L
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alive Mood + Mind
only Live
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alive Mood + Mind · Live