Alma Semillera vs Masienda · Bay Area shelf head-to-head
Alma Semillera and Masienda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alma Semillera is in more Bay Area grocersAlma Semillera sits further up the premium end
Alma Semillera
Masienda
21
brand power
20
5
products
5
3
categories
2
4
grocers
3
$1.11
price per oz
36.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alma Semillera▭ Masienda
Distribution · 30% of score17·13
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Baking Ingredients2 vs 3 SKUs
1% of shelf
only Alma Semillera
only Masienda
no top category Alma Semillera doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alma Semillera · 2
only Masienda · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alma Semillera · Masienda
