Alouette vs Chris' · Bay Area shelf head-to-head
Alouette and Chris', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alouette carries more Brand PowerAlouette is in more Bay Area grocersChris' sits further up the premium end
Alouette
Chris'
24
brand power
17
6
products
4
3
categories
2
4
subcategories
2
5
grocers
3
$1.35
price per oz
$1.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alouette▭ Chris'
Distribution · 30% of score21·13
A
C
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alouette
only Chris'
no top category Alouette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alouette · 3
only Chris' · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alouette · Chris'
