Alouette vs Mythreesons · Bay Area shelf head-to-head
Alouette and Mythreesons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alouette carries more Brand PowerAlouette fields the deeper lineupAlouette sits further up the premium end
Alouette
Mythreesons
24
brand power
14
6
products
3
3
categories
1
4
subcategories
1
5
grocers
5
$1.35
price per oz
$1.17
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alouette▭ Mythreesons
Distribution · 30% of score21·21
A
M
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alouette
only Mythreesons
no top category Alouette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alouette · 3
only Mythreesons · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alouette · Mythreesons
