Alouette vs Queso Mama · Bay Area shelf head-to-head
Alouette and Queso Mama, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alouette carries more Brand PowerAlouette is in more Bay Area grocersAlouette fields the deeper lineup
Alouette
Queso Mama
24
brand power
12
6
products
3
3
categories
1
4
subcategories
1
5
grocers
2
$8.50
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alouette▭ Queso Mama
Distribution · 30% of score21·8
A
Q
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alouette
only Queso Mama
no top category Alouette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Queso Mama · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alouette · Queso Mama