Alouette vs The Laughing Cow · Bay Area shelf head-to-head
Alouette and The Laughing Cow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Laughing Cow carries more Brand PowerThe Laughing Cow is in more Bay Area grocersThe Laughing Cow fields the deeper lineupAlouette sits further up the premium end
Alouette
The Laughing Cow
24
brand power
30
6
products
10
3
categories
1
4
subcategories
2
5
grocers
11
$1.35
price per oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alouette▭ The Laughing Cow
Distribution · 30% of score21·46
A
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alouette
only The Laughing Cow
no top category Alouette doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alouette · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alouette · The Laughing Cow
