Alternative Baking Company, Inc. vs Pacific Cookie Company · Bay Area shelf head-to-head
Alternative Baking Company, Inc. and Pacific Cookie Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alternative Baking Company, Inc. carries more Brand PowerAlternative Baking Company, Inc. is in more Bay Area grocersAlternative Baking Company, Inc. fields the deeper lineup
Alternative Baking Company, Inc.
Pacific Cookie Company
26
brand power
0
14
products
2
1
categories
1
5
subcategories
2
7
grocers
1
$3.52
avg price
$14.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alternative Baking Company, Inc.▭ Pacific Cookie Company
Distribution · 30% of score29·4
P
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alternative Baking Company, Inc.
no top category Pacific Cookie Company doesn’t also play in.
only Pacific Cookie Company
no top category Alternative Baking Company, Inc. doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alternative Baking Company, Inc. · 7
only Pacific Cookie Company · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alternative Baking Company, Inc. · Pacific Cookie Company