Alvarado Street Bakery vs Grainsong · Bay Area shelf head-to-head
Alvarado Street Bakery and Grainsong, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery carries more Brand PowerAlvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineup
Alvarado Street Bakery
Grainsong
40
brand power
20
19
products
8
2
categories
2
7
subcategories
5
13
grocers
1
$7.57
avg price
$17.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alvarado Street Bakery▭ Grainsong
Distribution · 30% of score54·4
G
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alvarado Street Bakery
only Grainsong
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alvarado Street Bakery · Grainsong
