Alvarado Street Bakery vs Inked Organics · Bay Area shelf head-to-head
Alvarado Street Bakery and Inked Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery carries more Brand PowerAlvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineup
Alvarado Street Bakery
Inked Organics
40
brand power
17
19
products
4
2
categories
1
7
subcategories
4
13
grocers
4
34.0¢
price per oz
35.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alvarado Street Bakery▭ Inked Organics
Distribution · 30% of score54·17
I
carried in 13 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alvarado Street Bakery
only Inked Organics
no top category Alvarado Street Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Alvarado Street Bakery · 9
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alvarado Street Bakery · Inked Organics