Alvarado Street Bakery vs New York Bagels · Bay Area shelf head-to-head
Alvarado Street Bakery and New York Bagels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery carries more Brand PowerAlvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineup
Alvarado Street Bakery
New York Bagels
40
brand power
11
19
products
3
2
categories
1
7
subcategories
2
13
grocers
1
$7.57
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alvarado Street Bakery▭ New York Bagels
Distribution · 30% of score54·4
N
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alvarado Street Bakery
only New York Bagels
no top category Alvarado Street Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alvarado Street Bakery · New York Bagels
