Alvarado Street Bakery vs Sara Lee · Bay Area shelf head-to-head
Alvarado Street Bakery and Sara Lee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alvarado Street Bakery is in more Bay Area grocersAlvarado Street Bakery fields the deeper lineup
Alvarado Street Bakery
Sara Lee
40
brand power
38
19
products
16
2
categories
3
7
subcategories
7
13
grocers
9
34.0¢
price per oz
70.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Alvarado Street Bakery▭ Sara Lee
Distribution · 30% of score54·38
carried in 13 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Alvarado Street Bakery
only Sara Lee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Alvarado Street Bakery · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Alvarado Street Bakery · Sara Lee
