Amara vs Happy Baby Organics · Bay Area shelf head-to-head
Amara and Happy Baby Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Baby Organics carries more Brand PowerHappy Baby Organics is in more Bay Area grocersHappy Baby Organics fields the deeper lineupAmara sits further up the premium end
Amara
Happy Baby Organics
38
brand power
57
16
products
39
4
categories
3
8
grocers
15
$6.23
price per oz
$2.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amara▭ Happy Baby Organics
Distribution · 30% of score33·63
carried in 8 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Formula1 vs 1 SKUs
2% of shelf
only Amara
only Happy Baby Organics
no top category Amara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amara · 2
only Happy Baby Organics · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amara · Happy Baby Organics
