Amara vs Happy Tot · Bay Area shelf head-to-head
Amara and Happy Tot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Happy Tot carries more Brand PowerHappy Tot is in more Bay Area grocersHappy Tot fields the deeper lineupAmara sits further up the premium end
Amara
Happy Tot
38
brand power
44
16
products
23
4
categories
2
8
grocers
12
$6.23
price per oz
80.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amara▭ Happy Tot
Distribution · 30% of score33·50
carried in 8 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Happy Tot
no top category Amara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amara · 3
only Happy Tot · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amara · Happy Tot
