American Bakery vs Bobo's · Bay Area shelf head-to-head
American Bakery and Bobo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bobo's carries more Brand PowerBobo's is in more Bay Area grocersBobo's fields the deeper lineup
American Bakery
Bobo's
11
brand power
57
2
products
47
1
categories
8
1
subcategories
10
1
grocers
15
$4.69
avg price
$5.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ American Bakery▭ Bobo's
Distribution · 30% of score4·63
A
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only American Bakery
no top category Bobo's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: American Bakery · Bobo's
