Amg Snacks vs Tosi · Bay Area shelf head-to-head
Amg Snacks and Tosi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tosi carries more Brand PowerTosi is in more Bay Area grocersTosi fields the deeper lineupAmg Snacks sits further up the premium end
Amg Snacks
Tosi
11
brand power
37
3
products
14
1
categories
4
1
subcategories
7
1
grocers
8
$1.82
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amg Snacks▭ Tosi
Distribution · 30% of score4·33
A
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amg Snacks
no top category Tosi doesn’t also play in.
only Tosi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amg Snacks · Tosi