Amish Country vs Lesserevil · Bay Area shelf head-to-head
Amish Country and Lesserevil, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lesserevil carries more Brand PowerLesserevil is in more Bay Area grocersLesserevil fields the deeper lineupLesserevil sits further up the premium end
Amish Country
Lesserevil
24
brand power
63
16
products
36
3
categories
4
4
grocers
21
13.4¢
price per oz
$1.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amish Country▭ Lesserevil
Distribution · 30% of score17·88
A
carried in 4 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amish Country
only Lesserevil
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Amish Country · 1
only Lesserevil · 18
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amish Country · Lesserevil
