Amphora vs Delightfully Turkish · Bay Area shelf head-to-head
Amphora and Delightfully Turkish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delightfully Turkish carries more Brand PowerAmphora sits further up the premium end
Amphora
Delightfully Turkish
7
brand power
15
3
products
4
1
categories
3
3
subcategories
4
3
grocers
3
$6.62
avg price
$7.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amphora▭ Delightfully Turkish
Distribution · 30% of score13·13
A
D
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amphora
no top category Delightfully Turkish doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amphora · 2
only Delightfully Turkish · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amphora · Delightfully Turkish