Amphora vs Mariani · Bay Area shelf head-to-head
Amphora and Mariani, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mariani carries more Brand PowerMariani is in more Bay Area grocersMariani fields the deeper lineupAmphora sits further up the premium end
Amphora
Mariani
7
brand power
35
3
products
17
1
categories
3
3
subcategories
11
3
grocers
6
$6.62
avg price
$7.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amphora▭ Mariani
Distribution · 30% of score13·25
A
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amphora
no top category Mariani doesn’t also play in.
only Mariani
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amphora · Mariani