Amphora vs Sunny Fruit · Bay Area shelf head-to-head
Amphora and Sunny Fruit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunny Fruit carries more Brand PowerSunny Fruit fields the deeper lineupAmphora sits further up the premium end
Amphora
Sunny Fruit
7
brand power
24
3
products
8
1
categories
1
3
subcategories
5
3
grocers
3
$6.62
avg price
$10.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amphora▭ Sunny Fruit
Distribution · 30% of score13·13
A
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amphora
no top category Sunny Fruit doesn’t also play in.
only Sunny Fruit
no top category Amphora doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Amphora · 3
only Sunny Fruit · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amphora · Sunny Fruit