Amy & Brian vs Taste Nirvana · Bay Area shelf head-to-head
Amy & Brian and Taste Nirvana, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Taste Nirvana fields the deeper lineupTaste Nirvana sits further up the premium end
Amy & Brian
Taste Nirvana
28
brand power
31
7
products
14
1
categories
3
1
subcategories
4
9
grocers
9
23.0¢
price per fl oz
41.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy & Brian▭ Taste Nirvana
Distribution · 30% of score38·38
A
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy & Brian
no top category Taste Nirvana doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy & Brian · 4
only Taste Nirvana · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy & Brian · Taste Nirvana
