Amy E's Bakery vs Seed + Mill · Bay Area shelf head-to-head
Amy E's Bakery and Seed + Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seed + Mill carries more Brand PowerSeed + Mill is in more Bay Area grocersSeed + Mill fields the deeper lineup
Amy E's Bakery
Seed + Mill
18
brand power
33
5
products
17
3
categories
3
4
subcategories
4
1
grocers
5
$1.42
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Amy E's Bakery▭ Seed + Mill
Distribution · 30% of score4·21
A
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Amy E's Bakery
only Seed + Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Amy E's Bakery · 0
no exclusive doors — everywhere Amy E's Bakery is, Seed + Mill is too.
only Seed + Mill · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Amy E's Bakery · Seed + Mill