seed + mill
Seed + Mill offers a range of sesame-based products that blend traditional Middle Eastern flavors with modern culinary creativity. Its selection includes diverse halva varieties, such as Cardamom and Sea Salt Dark Chocolate, each crafted from stone-ground sesame seeds and enriched with unique ingredients like almonds, rosemary, and tart cherries. The brand also features versatile tahini products, including an Organic Spicy Tahini and a Chocolate Sesame Sauce, designed to enhance both sweet and savory dishes with their rich, smooth textures and distinctive taste profiles.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
17 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Seed + Mill (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Seed + Mill · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Seed + Mill in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Seed + Mill lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Seed + Mill · Bay Area
9 storefronts across 5 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Seed + Mill in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Seed + Mill· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Seed + Mill Dark Chocolate & Sea Salt Halva · its most-distributed SKU (2 doors) in Chocolate Candies, the biggest opening. The closest open door is Mill Valley Market · 2 rivals already on that shelf.
