Seed + Mill vs Woodstock · Bay Area shelf head-to-head
Seed + Mill and Woodstock, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersWoodstock fields the deeper lineup
Seed + Mill
Woodstock
33
brand power
64
17
products
138
3
categories
25
4
subcategories
38
5
grocers
16
$1.41
price per oz
59.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seed + Mill▭ Woodstock
Distribution · 30% of score21·67
S
carried in 5 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seed + Mill · 1
only Woodstock · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seed + Mill · Woodstock