Seed + Mill vs Tarazi · Bay Area shelf head-to-head
Seed + Mill and Tarazi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tarazi is in more Bay Area grocersSeed + Mill fields the deeper lineup
Seed + Mill
Tarazi
33
brand power
34
17
products
8
3
categories
3
4
subcategories
3
5
grocers
10
$1.41
price per oz
78.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seed + Mill▭ Tarazi
Distribution · 30% of score21·42
S
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score76·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tarazi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seed + Mill · Tarazi
