Seed + Mill vs Kevala · Bay Area shelf head-to-head
Seed + Mill and Kevala, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seed + Mill carries more Brand PowerKevala is in more Bay Area grocersSeed + Mill fields the deeper lineup
Seed + Mill
Kevala
33
brand power
17
17
products
2
3
categories
1
4
subcategories
1
5
grocers
9
$1.41
price per oz
74.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seed + Mill▭ Kevala
Distribution · 30% of score21·38
S
K
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score76·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Kevala
no top category Seed + Mill doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seed + Mill · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seed + Mill · Kevala
