Seed + Mill vs Amy E's Bakery · Bay Area shelf head-to-head
Seed + Mill and Amy E's Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Seed + Mill carries more Brand PowerSeed + Mill is in more Bay Area grocersSeed + Mill fields the deeper lineup
Seed + Mill
Amy E's Bakery
33
brand power
18
17
products
5
3
categories
3
4
subcategories
4
5
grocers
1
$1.41
price per oz
$1.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seed + Mill▭ Amy E's Bakery
Distribution · 30% of score21·4
S
A
carried in 5 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seed + Mill
only Amy E's Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Seed + Mill · 4
only Amy E's Bakery · 0
no exclusive doors — everywhere Amy E's Bakery is, Seed + Mill is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seed + Mill · Amy E's Bakery