Seed + Mill vs L'amourette · Bay Area shelf head-to-head
Seed + Mill and L'amourette, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
L'amourette carries more Brand PowerL'amourette is in more Bay Area grocersL'amourette fields the deeper lineup
Seed + Mill
L'amourette
33
brand power
44
17
products
27
3
categories
3
4
subcategories
3
5
grocers
11
$1.41
price per oz
$2.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Seed + Mill▭ L'amourette
Distribution · 30% of score21·46
S
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seed + Mill
only L'amourette
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Seed + Mill · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Seed + Mill · L'amourette