hebel & co
Hebel & Co runs 14 products across 3 categories, stocked in 7 of 24 Bay Area grocers. Its biggest footprint is snack bars, at 1% of the shelf. A niche presence · Brand Power 34/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 7 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 3 categories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Hebel & Co (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Hebel & Co · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Hebel & Co in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Hebel & Co lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Hebel & Co · Bay Area
16 storefronts across 7 grocers carry it · tap a pin to open the store.
Opportunities
New doors · no Hebel & Co in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Hebel & Co· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Hebel & Co Peanut Butter Chocolate Crisp Organic Sesame Tahini Halva · its most-distributed SKU (2 doors) in Other Bakery Desserts, the biggest opening. The closest open door is Berkeley Bowl · 2 rivals already on that shelf.
