Reading the shelf…
Sweet Sydney's is a family-owned bakery based in San Francisco, California, specializing in gluten-free baked goods. They offer a variety of products, including cookies, brownies, and lemon bars, all certified gluten-free by the Gluten-Free Food Program.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 5 of 24 Bay Area grocers. how many stores stock the brand.
11 products in the catalog. how deep the product line is (saturating).
spans 4 categories · 6 subcategories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Sweet Sydneys (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Sweet Sydneys · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Sweet Sydneys in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Sweet Sydneys product in stock, cheapest first.










11 storefronts across 5 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Sweet Sydneys· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 71% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: cici's italian cookies, wooden table baking co., the graceful cookie
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Sweet Sydneysthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Other Cookies
open here: Gingerbread Cookies
open here: Chocolate Chip Cookies
open = the store meaningfully carries that category (real depth, not a token SKU) and Sweet Sydneys sells it elsewhere but has no SKU here.