Sweet Sydneys vs The Graceful Cookie · Bay Area shelf head-to-head
Sweet Sydneys and The Graceful Cookie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Sydneys carries more Brand PowerThe Graceful Cookie is in more Bay Area grocersSweet Sydneys sits further up the premium end
Sweet Sydneys
The Graceful Cookie
33
brand power
26
11
products
11
4
categories
2
6
subcategories
6
5
grocers
6
$1.80
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Sydneys▭ The Graceful Cookie
Distribution · 30% of score21·25
T
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Sydneys
only The Graceful Cookie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Sydneys · 3
only The Graceful Cookie · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Sydneys · The Graceful Cookie
