Sweet Sydneys vs Wooden Table Baking Co. · Bay Area shelf head-to-head
Sweet Sydneys and Wooden Table Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Sydneys carries more Brand PowerWooden Table Baking Co. is in more Bay Area grocersSweet Sydneys fields the deeper lineupSweet Sydneys sits further up the premium end
Sweet Sydneys
Wooden Table Baking Co.
33
brand power
28
11
products
7
4
categories
1
6
subcategories
3
5
grocers
11
$1.80
price per oz
$1.35
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Sydneys▭ Wooden Table Baking Co.
Distribution · 30% of score21·46
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Sydneys
only Wooden Table Baking Co.
no top category Sweet Sydneys doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Sydneys · 1
only Wooden Table Baking Co. · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Sydneys · Wooden Table Baking Co.