Sweet Sydneys vs The Inspired Cookie Co. · Bay Area shelf head-to-head
Sweet Sydneys and The Inspired Cookie Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Sydneys carries more Brand PowerSweet Sydneys fields the deeper lineup
Sweet Sydneys
The Inspired Cookie Co.
33
brand power
19
11
products
3
4
categories
2
6
subcategories
2
5
grocers
5
$1.80
price per oz
$1.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Sydneys▭ The Inspired Cookie Co.
Distribution · 30% of score21·21
T
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Sydneys
only The Inspired Cookie Co.
no top category Sweet Sydneys doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Sydneys · 2
only The Inspired Cookie Co. · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Sydneys · The Inspired Cookie Co.
