Hebel & Co vs Seed + Mill · Bay Area shelf head-to-head
Hebel & Co and Seed + Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hebel & Co is in more Bay Area grocersSeed + Mill fields the deeper lineup
Hebel & Co
Seed + Mill
34
brand power
33
14
products
17
3
categories
3
3
subcategories
4
7
grocers
5
$1.97
price per oz
$1.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hebel & Co▭ Seed + Mill
Distribution · 30% of score29·21
H
S
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score69·76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hebel & Co
only Seed + Mill
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hebel & Co · 4
only Seed + Mill · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hebel & Co · Seed + Mill
