Aneto vs Kitchen Basics · Bay Area shelf head-to-head
Aneto and Kitchen Basics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aneto is in more Bay Area grocersKitchen Basics fields the deeper lineupAneto sits further up the premium end
Aneto
Kitchen Basics
41
brand power
38
7
products
14
3
categories
3
3
subcategories
5
12
grocers
10
$9.28
avg price
$5.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aneto▭ Kitchen Basics
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Broths & Stocks1 vs 6 SKUs
1% of shelf
only Aneto
no top category Kitchen Basics doesn’t also play in.
only Kitchen Basics
no top category Aneto doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aneto · Kitchen Basics
