Aneto vs Savory Choice · Bay Area shelf head-to-head
Aneto and Savory Choice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Aneto carries more Brand PowerAneto is in more Bay Area grocers
Aneto
Savory Choice
41
brand power
31
7
products
6
3
categories
4
3
subcategories
5
12
grocers
6
27.0¢
price per fl oz
14.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aneto▭ Savory Choice
Distribution · 30% of score50·25
S
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aneto
no top category Savory Choice doesn’t also play in.
only Savory Choice
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aneto · Savory Choice
