Aneto vs Swanson's · Bay Area shelf head-to-head
Aneto and Swanson's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerAneto is in more Bay Area grocersSwanson's fields the deeper lineupAneto sits further up the premium end
Aneto
Swanson's
41
brand power
51
7
products
27
3
categories
3
3
subcategories
4
12
grocers
11
27.0¢
price per fl oz
14.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Aneto▭ Swanson's
Distribution · 30% of score50·46
S
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Aneto
only Swanson's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Aneto · Swanson's
