Anne's Toum vs Rojo's · Bay Area shelf head-to-head
Anne's Toum and Rojo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Anne's Toum carries more Brand PowerAnne's Toum is in more Bay Area grocers
Anne's Toum
Rojo's
17
brand power
12
3
products
3
1
categories
2
5
grocers
3
$7.49
avg price
$9.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Anne's Toum▭ Rojo's
Distribution · 30% of score21·13
R
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Anne's Toum
no top category Rojo's doesn’t also play in.
only Rojo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Anne's Toum · 4
only Rojo's · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Anne's Toum · Rojo's
