Annie Chun's vs Nissin · Bay Area shelf head-to-head
Annie Chun's and Nissin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nissin carries more Brand PowerNissin is in more Bay Area grocersNissin fields the deeper lineupAnnie Chun's sits further up the premium end
Annie Chun's
Nissin
29
brand power
46
22
products
34
5
categories
1
7
subcategories
1
9
grocers
11
78.1¢
price per oz
48.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie Chun's▭ Nissin
Distribution · 30% of score38·46
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie Chun's
only Nissin
no top category Annie Chun's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Annie Chun's · 4
only Nissin · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie Chun's · Nissin
