Annie Chun's vs Sapporo · Bay Area shelf head-to-head
Annie Chun's and Sapporo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sapporo carries more Brand PowerSapporo is in more Bay Area grocersAnnie Chun's sits further up the premium end
Annie Chun's
Sapporo
29
brand power
40
22
products
20
5
categories
3
7
subcategories
6
9
grocers
10
78.1¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Annie Chun's▭ Sapporo
Distribution · 30% of score38·42
S
carried in 9 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Annie Chun's
only Sapporo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Annie Chun's · 4
only Sapporo · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Annie Chun's · Sapporo
