Applaws vs Fancy Feast · Bay Area shelf head-to-head
Applaws and Fancy Feast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancy Feast carries more Brand PowerFancy Feast is in more Bay Area grocersFancy Feast fields the deeper lineupApplaws sits further up the premium end
Applaws
Fancy Feast
36
brand power
57
13
products
102
2
categories
1
2
subcategories
2
9
grocers
14
$2.05
price per oz
64.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Applaws▭ Fancy Feast
Distribution · 30% of score38·58
F
carried in 9 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Applaws
only Fancy Feast
no top category Applaws doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Applaws · 1
only Fancy Feast · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Applaws · Fancy Feast
